Data Sharing/Capture
Increase dialogue with new consumers using access to a substantial number of ABC 1 individuals via the following channels:
SHARING
Newmarket Racecourses’ mosaic profiled database of 115 thousand contacts can be accessed as follows:
- Advance Bookers
- Badge Holders
- Corporate Badge Holders
- Corporate Hospitality
- Conference & Events
CAPTURE
Over 375 thousand spectators across thirty seven race days can be targeted as follows:
- Owners & Trainers
- Corporate Guests
- Public
A sponsor can also utilize pre-event capturing opportunities by exploiting Newmarket’s own media connections and marketing campaigns.
Woodford Reserve Testimonial
Having been involved with the Kentucky Derby, America’s biggest race of the calendar and working personally with Churchchill Downs’ race course as their official Bourbon for the Derby weekend for the last seven years I can compare the levels of professionalism and service of Newmarket’s commercial team to that of Churchill Downs’.
There was nothing too big or small that the team could do to further our brand’s cause on the day. We have now held two extremely successful days with sponsored races at both the July Course and NatWest Rowley Mile and I will be booking more with Newmarket for next season’s racing. I would have no hesitation in recommending this activity and using the Newmarket team to our other brands and partner companies.
Mark Jordan, Woodford Reserve