Exposure
Newmarket provides an effective communication platform for the brand delivering significant numbers of known target audience as follows:
TV & Media:
- 67 terrestrial TV covered races generating 9.4 million of viewers per season
- 259 satellite TV covered races generating 1.1 million of viewers per season
- 37 million betting shop viewers
- National, regional and trade paper exposure
- National and regional radio exposure
- Measurable website exposure
- Pre-event exposure utilizing PR and media
Spectators:
- 375 thousand spectators per season
Corporate:
- 20 thousand corporate guests per season
- National and Regional Blue Chip brand involvement
David Wilson Homes Testimonial
This is the first time we have held a corporate sponsorship event at Newmarket and it certainly will not be the last. The positive feedback from our guests and the exposure we gained from both terrestrial television and interaction with the spectator on-course exceeded our expectations. We would not have had the success we experienced without the invaluable and professional assistance of The Commercial Department of Newmarket Racecourse.
Chris Roads, Sales Director, David Wilson Homes.