Jermyn Street retailer to tailor provide suit for winning jockey
Tuesday 29th April, 2008
FAVOURBROOK OFFER ADDED INCENTIVE TO SUCCESSFUL stanjamesuk.com 2000 GUINEAS-WINNING RIDER
FAVOURBROOK of Jermyn Street is offering an added bonus to whoever rides the winner of Saturday’s stanjamesuk.com 2000 Guineas.
The stylish London-based business has agreed to dress the successful jockey in a bespoke suit and waistcoat.
Renowned for their beautifully crafted occasion wear, Favourbrook create full made-to-measure dress coats, shirts and have a most stunning array of waistcoats.
Jermyn Street is an official partner of the StanJamesUK Guineas Festival. The famous street has a worldwide reputation as an established centre for gentleman’s fashion.
It dates back to 1664, which was around the time Charles II was advancing horseracing at the place that would become renowned as the sport’s home, Newmarket.
Newmarket’s managing director Stephen Wallis said: “It is well known that Charles II was responsible for establishing Newmarket as the Home of Horseracing in the 1660s. It is perhaps less well-known that at the same time he gave permission for Henry Jermyn, the Earl Of St Albans, to develop an area close to St James’s Palace.
“Nearly 350 years later, Newmarket remains the Home Of Horseracing, while Jermyn Street remains one of London’s most historic and fashionable districts.
“We are thrilled to have established a modern-day link between the racecourse and Jermyn Street, who have joined us as a partner for the StanJamesUK Guineas Festival.
“We are also very grateful to Favourbrook for kindly offering an extra prize for the victorious jockey from the stanjamesuk.com 2000 Guineas.”